Search Engine Optimization: Basics Every Business Should Know in 2025
Search Engine Optimization: Basics to Know for 2025 With the amount of content out there about this subject, i’m sure I’m one of the many articles you’re skimming for help – I get it, I was there once too! Having recently started my business (in September) I like to think I’m one of the still-genuinely-passionate […]
New Terms in SEO you need to know: AEO, GEO, AIO
AEO / GEO / AIO – The New Optimization Playbooks
Boosting E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness
Google uses E-E-A-T signals (and so do LLMs) to judge if your content is credible, especially in YMYL (Your Money or Your Life) niches.
Zero‑Click Optimization
Winning Without a Click In zero-click environments (Google AI Overviews, People Also Ask, Featured Snippets), your goal is visibility and influence, not just traffic. Implementation Tactics: Target Featured Snippets & PAA Use reverse-engineered SERP tools (Surfer, Semrush, Ahrefs) to find queries with snippets. Write snippet-style content: Definition box = 40–60 words List = Use bullet […]
The Rise of Zero-Click Searches
The 10 blue links are no longer the promised land. We’ve officially entered the zero-click era—and if you’re doing SEO the old way, it’s time to rethink your strategy. What’s a zero-click search?It’s when someone finds what they need on the results page without ever clicking. And it’s not just AI doing this. Zero-click results […]
SEO in the Age of AI — What Google’s Generative AI Overviews Mean for Your Brand
ALRIGHT, let’s all talk about the elephant in the room. Google’s search results are changing—again. But this time, it’s not just an algorithm tweak or a new ranking factor. It’s generative AI. If you’ve searched something recently and been greeted by a big, chat-style answer box at the top of the page—that’s an AI Overview. […]
Top Trending SEO (AIO, AEO) Topics Right Now in 2025
The SEO landscape in 2025 is evolving faster than ever—and if you’re still thinking in terms of “ranking on page one,” it’s time for a mindset shift. From AI-generated search results to zero-click experiences, Google (and now, OpenAI and Perplexity) are reshaping how users find and engage with content. We’re moving beyond keyword stuffing and […]
Keyword Strategy in 2025: How to Stay Ahead of the Curve
Search behavior is evolving—are you keeping up? The way businesses approach keyword strategy is evolving rapidly in 2025. With almost 70% of clicks going to the top five organic search results, ranking high isn’t just important—it’s essential. But securing those top spots requires more than just targeting broad, high-traffic keywords. Search behavior is changing, and […]
Building Your Foundation: Technical SEO
Building Your Foundation: Technical SEO Just as a house requires a solid foundation to stand tall and strong, your website needs a solid technical structure to ensure it can be found by search engines Technical SEO is the bedrock of a well-optimized website and is oftentimes the most overlooked. Just as a house requires a […]
Building Your Digital House: A Comprehensive Introduction to SEO
Building Your Digital House A Comprehensive Introduction to SEO I like to think of your website’s SEO like building a home. You cannot properly build a house without completing the previous step – similar to SEO. When building a home, I look at three areas You need your house foundation (technical SEO) first, then all […]
Landing Page Optimization: Enhance Key Pages to Maximize Conversions
In the digital marketing realm, landing pages play a pivotal role in driving specific actions, such as lead generation, newsletter signups, or product purchases. A well-optimized landing page can be the difference between a successful marketing campaign and one that falls flat. Understanding the concept of landing page optimization and its significance in internet marketing […]
Off-Page SEO: The Roof Over Your Digital House in 2024
In the process of building a home, each element plays a critical role, and in SEO, the same is true. While the foundation (technical SEO) supports everything structurally and the walls (on-page SEO) create a functional, attractive space, the roof—your off-page SEO—protects and enhances the value of the entire house. Off-page SEO encompasses everything that […]
Developing Your Structure: On-Page SEO in 2024
Developing Your Structure: On-Page SEO The Cosmetic Interior of your digital house If you’ve been following along with my Building Your Digital House: A Comprehensive Introduction to SEO blogs, then you’ll understand the name of this post. On-page SEO is like constructing the walls, windows, and interiors of your home. It involves optimizing individual webpages […]
Search Engine Optimization: SEO Basics
SEO Basics Every Business Should Know In 2025 With the amount of content out there about this subject, i’m sure I’m one of the many articles you’re skimming for help – I get it, I was there once too! Having recently started my business (in September) I like to think I’m one of the still-genuinely-passionate […]