Background
Tyler Madison is a U.S. based manufacturer of push-pull controls and mechanical cable assemblies. When we began working together, their website had strong potential but lacked the structure, content depth, and schema needed to compete nationally in search results—especially in an increasingly SERP-feature-dominated landscape.
📊 At-a-Glance Metrics
- +205% Increase in Organic Traffic
- +245% Increase in conversions
- 55+ Keywords Moved to Position 1 (including key product terms)
- Featured Snippets & FAQ SERP Features Secured
🎯 The Challenge
- Disorganized site structure limiting crawlability and UX
- Product pages had minimal, unoptimized content
- No content strategy to support ranking growth
- Missing schema markup blocked visibility in Featured Snippets and FAQs
🏆 Goals
- Improve product page quality and keyword targeting
- Develop site architecture that supports scale and discoverability
- Implement technical SEO best practices (schema, sitemap, internal links)
- Create long-term content strategy for lead generation and SERP ownership
🔧 The Strategy
We led a complete overhaul of Tyler Madison’s product pages including rewriting copy for keyword alignment, adding visual enhancements and implementing structured data (WebPage, Product, FAQ). We restructured the sitemap and internal linking system to better support both users and search engines. To scale long-term growth, we developed a comprehensive content plan featuring pillar pages, blogs, and SEO-driven topics designed to rank for high-conversion keywords.
📈 The Results
- +205% Increase in Organic Traffic
- +230% Increase in new users
- +245% Increase in conversions
- 70+ Keywords moved to Page 1—many tied to product names and buyer intent
- 55+ Keywords moved to position 1
- 60+ Keywords keywords moved to top 3
- Strong content and keyword strategy focused on buyers personas, journey’s, and sales funnels – allowing us to have diverse keyword intent at all funnel stages
- Featured Snippets and FAQ SERP Features captured across high-value pages
Keyword & Buyer Intent | Sales Funnels
SERP Features Dashboard
SEMRush Dashboard
GA4 Traffic Performance Comparison
💡 Key Takeaway
Even in highly technical B2B industries, SEO can be a powerful growth driver when strategy aligns with structure. By investing in content depth, schema, and user-focused site architecture, Tyler Madison turned their site into a lead-generating asset—while earning premium visibility in an increasingly AI-dominated SERP.
